Bluey VIP Day
BBC Studios
To celebrate the launch of Summer of Fun with Bluey, rolling out across all John Lewis stores nationwide, BBC Studios hosted a fun-filled VIP family event at The 1864 Rooftop Bar in John Lewis’ flagship Oxford Street store. The event brought the beloved world of Bluey to life through a range of interactive experiences inspired by this year’s marketing theme, Let’s Play Chef.
The launch welcomed a star-studded line-up of celebrity and influencer families for an immersive celebration of the charming and playful world of the iconic animated TV series.
Bishopp PR supported BBC Studios with guest list management, invitation execution, running the red carpet, media alert and media evaluation and social media engagement.
